Monday, November 04, 2002

Sony Ericsson Unveils Retro-Cool Handset Mon Nov 4, 1:21 PM ET Global mobile phone leader Sony Ericsson has unveiled a retro-cool handset that will "appeal to younger consumers", according to a company spokesman. According to U.S.-based company spokesperson Keith Nowak, Sony Ericsson has targeted the emerging youth market and hopes to claim at least 20-25% of it. "Young adults are always looking for cutting edge technology as well as good cosmetic appearances of their products." Nowak said, "The new Ericsson T1001 not only has a retro appearance that is all the rage, but sports the latest in GSM Mobile Phone Services." Weighing nearly a 1/4 lbs., the T1001 also has other practical uses. "The T1001 doubles as a calculator, a wireless connection for your laptop and can be used as a door stopper." Nowak explained. "We did a substantial amount of homework in finding out what Young Adults expected from their Mobile Phone and we believe we hit the mark." The T1001 is available in two trims, the base T1001-A and the top of the line T1001-B. The T1001-B comes with Bluetooth connectivity, color screen and a carrying suitcase.

posted by HZA | 3:25 PM | email | archive